good marketing with WeFixSEO

Over the last week, I needed some really great conversation with fellow marketers. Once we see each other, we always return to the basics of promoting. What separates good marketing from bad marketing? Where would be the boundaries of selling? Where do marketing and purchasers need to interact when do they work independently?
I think, it's easy to find bad marketing but a little more difficult to find good marketing. If the marketing you do, or wish to do for your business, can accomplish a few fundamental objectives, you are able to actually refer to it as "good marketing."

1. Does your marketing confer with your audience? Does your print, email, or web communication speak to your market how they want to be spoken to? Are you communicating based on knowledge and understanding of your audience?
Probably the most important facets of effective marketing is messaging! If you talk to your target market based on your understanding of what is important to them, their needs, and where they are inside the decision making process, then you definitely just found good marketing.

2. Does your offer resonate with your market? Should you offer a get one get one half off, does your target really care about the second item? For example, if I go to the movies by myself and the theater is providing buy one and get the second half off, it doesn't appeal to me. However, if they give me a coupon for $1 off a medium popcorn, I may purchase something I didn't go there intending to buy.
Continually be testing and dealing different offers and discover out what will resonate together with your audience. Which offers do your target audience truly value?

3. Have you been timing your campaigns appropriately? If you're emailing everyone when they are attending the industry's national convention, your chances of a good response are very limited. If you understand your audience (tip #1) and their schedule, you are in a much better position to have marketing success. Sending emails to students who are away on Springbreak can't help your business - neither will sending b to b emails on a Friday afternoon. Know the schedule of your audience if you want to do "good marketing".

4. Create a dialogue together with your audience. To know your audience you have to interact with them on a regular basis. If all you're doing is pushing information out, you aren't in tune with what your audience is thinking and doing. The best way to create a dialogue with your audience is to inquire for feedback. Surveys, open ended questions, and contests are a great way to get information about their thoughts and behaviors.

By creating a constant feedback loop you are able to improve the response to your marketing campaigns. Additionally, you can get helpful information that fine tunes your campaigns and improves response rates.

Know your audience, find a relevant offer and target your market at the proper time. With these simple measures you can enhance your marketing results!

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